In talking with several owners over the past couple of weeks, I have come to realize that the policy and procedures we put in place to protect our businesses are actually killing our customer service. I completely agree that we need to have policy and procedures in place to help the running of our day to day business but do not let those same procedures kill the opportunity to make a client happy. The P&P, which I will now refer to for Policy and Procedure, needs to act as a guideline for how we handle each new situation because no two are going to be the same. The one I like the best in P&P is No Refunds. Yes, I have the same P&P in my business and I will stick by it 99.9% of the time but if I get that 0.01% who I just cannot make happy then to me and my business it is easy to give them their money back and I get to take the high road. Now if they try and give me a negative review on any of the sites, I get to reply that they have been giving their money back and have been giving a coupon to come return to our business. Who can really say that we did not go above and beyond for this individual and we fell on our P&P sword for them. I know that I will sleep sound at night knowing that I did the right thing and will bring us future business.
So in looking at your P&Ps you need to make sure that you give your team the right authority to go outside of the lines and keep the customer/guest happy. In most cases the guest/customer is looking to have their problem solved and continue as a customer of yours. In those cases where you feel you might be getting scammed then you stick with your P&P. The training that we are giving our teams does not let them think outside of the lines. I would love to sit live at a call center and listen in on these calls and prove to the company where they are making the mistakes. If I was also allowed to listen to the recorded calls from companies I am sure I would be astounded with the customer service representative sicking to the P&P and only causing a customer to get furious with them and then losing them all together as a customer.
To wrap things up, yes, we need P&Ps in our business but train your teams to look outside of the lines to solve problems for your guest/customers and keep them as Raving Fans.
Make it a great day!!!